How We (Smoothly) Take a Website or App from Strategy to Launch

By keeping our team lean and working closely with our partners, we're able to take projects from initial strategy to launch quickly, efficiently, and without sacrificing quality. Here's a behind-the-scenes look at how we make it happen.

Phase 1: Strategy & Structure

Every successful launch starts with clarity. Before we even open a design file, we dive deep into your brand, users, and goals. Then we map out a clear content structure and user flow — typically starting with low-fidelity wireframes.

This early collaboration ensures that every screen, page, and interaction serves a real purpose. No bloated features. No guesswork.

Deliverables typically include:

• Sitemap or app flow
• Low-fidelity wireframes
• Initial content or feature strategy

Phase 2: High-Fidelity Design

Once the foundation is set, we move into high-fidelity design — building out polished layouts that bring your brand and product to life.

We focus on thoughtful UX/UI, clean visual systems, and intentional design that makes development smoother down the line. Every color, type choice, and interaction is considered not just for aesthetics, but for function.

Because we handle both design and development in-house, we're constantly designing with the end build in mind — reducing friction, saving time, and creating a tighter final product.

Deliverables usually include:

• Full desktop and mobile designs (or app screens)
• Animation and interaction guidelines
• Scalable design systems

Phase 3: Development & Buildout

Once designs are approved, we move into development — bringing everything to life with clean, efficient builds.

Depending on the project needs, we build in Webflow, Framer, or through custom development. Both Webflow and Framer allow us to create highly custom websites and apps with the flexibility to scale, iterate, and update easily. Where needed, we integrate custom animations, JavaScript interactions, and CMS structures for dynamic content.

Regardless of the platform, we focus on clean code, fast performance, and an end product that's easy for your team to manage long after launch.

Deliverables usually include:

• Full development in Webflow, Framer, or custom code
• CMS and dynamic content setup
• Custom animations and interactions
• Built-in SEO and performance optimization

Phase 4: QA & Launch

Before any site or app goes live, it goes through a thorough quality assurance process — cross-browser testing, mobile responsiveness checks, and performance optimization.

We collaborate closely with your team during final review rounds to make sure everything looks and feels just right. Once approved, we manage the launch, provide training if needed, and ensure a seamless handoff.

Deliverables typically include:

• Full QA across browsers and devices
• SEO checks and performance audits
• Launch support and post-launch monitoring
• Optional training for internal updates

Why Push Refresh?

At Push Refresh, you don't get a bloated agency team. You get a small, hands-on group of experts who are with you from day one through launch — no middlemen, no handoffs, no wasted time.

We focus on delivering high-quality work, fast, with a personal partnership approach that feels more like an extension of your team than an outside vendor.

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If you're looking for a design and development partner who actually makes the process easier, not harder — we'd love to talk.