TL / DR
- Three successful platform migrations with zero downtime
- Continuous partnership spanning multiple years
- Scalable design system supporting rapid page development
- Modern tech stack enabling faster content updates
The Challenge
SmithRx, a leader in the pharmacy benefits space, needed a digital partner who could not only migrate their website across multiple platforms but continue to support their evolving needs over time. The challenge was multifaceted:
- Multiple platform migrations: From WordPress to Webflow, then Webflow to Framer
- Business continuity: Each migration needed to happen without disrupting their operations
- Ongoing development: Beyond migrations, they needed continuous support for new page designs and custom features
- Modern tech requirements: Keeping pace with the latest web technologies while maintaining brand consistency
Our Solution
Long-term Partnership Approach Rather than treating each migration as a one-off project, we established ourselves as SmithRx's ongoing web development partner, providing consistent support across multiple platform transitions.
WordPress to Webflow Migration Our first engagement focused on modernizing their tech stack by moving from WordPress to Webflow, enabling their team to update content more easily while improving site performance.
Webflow to Framer Evolution As SmithRx's needs evolved, we led their transition to Framer, unlocking even greater design flexibility and development speed while maintaining all existing functionality.
Continuous Development Throughout these transitions and beyond, we've collaborated closely with their team to design and develop new pages, implement custom features, and refine the user experience based on their growing business needs.
The Impact
For SmithRx:
- Seamless platform transitions with no business disruption
- Modern, scalable web presence that grows with their business
- Faster time-to-market for new pages and features
- Reliable development partner for ongoing needs
Long-term Relationship: Our partnership with SmithRx demonstrates the value of having a consistent development partner who understands your business, your brand, and your technical ecosystem. From 2023 to present, we've evolved alongside their needs, adapting our approach while maintaining the quality and reliability they depend on.
