Synonym's Multi-Platform Development Solution

The Challenge

Synonym, a biotechnology platform that helps companies evaluate and launch bioproducts faster, faced a unique technical challenge. They needed development expertise across two distinct platforms:

• Marketing website needs: A compelling Framer site to attract and convert prospects
• Application extension: Custom pages within their existing React application
• Complex messaging: Communicating sophisticated biotechnology concepts to diverse audiences
• Technical consistency: Maintaining brand and UX consistency across platforms
• Speed to market: Launching quickly to support their growth trajectory

Our Solution

Dual-Platform Strategy Rather than forcing a single solution, we embraced Synonym's multi-platform reality, delivering specialized expertise for each:

Framer Marketing Site We built their complete marketing website in Framer from the ground up, creating a fast, visually compelling experience optimized for conversion. The site clearly communicates how Synonym's tools help companies understand, validate, and scale biomanufactured products.

React Application Development Simultaneously, we developed custom pages within Synonym's existing React application, extending their product interface while maintaining the technical architecture their engineering team had established.

Unified Experience Despite working across two platforms, we ensured consistent design language, user experience patterns, and brand expression throughout both the marketing site and product application.

The Impact

For Synonym:

• Professional web presence supporting business development
• Seamless integration between marketing and product experiences
• Technical flexibility to use the right tool for each need
• Clear communication of complex biotech value proposition

Platform Expertise: This project showcases our ability to work fluidly across modern web technologies, delivering the right solution for each use case rather than defaulting to a one-size-fits-all approach.