Outgrown Webflow? We'll make the move painless.

We spent years building in Webflow and now build every visual site in Framer. It does everything Webflow does, costs less, loads faster, and marketing can't break it.

Why migrate

Why teams move from Webflow to Framer.

  • A CMS that matches Webflow's

    Collections, references, and localisation cover everything a marketing or content site needs, so nothing is lost in the move.

  • Often half the cost at enterprise scale

    In our experience, Framer often comes in at around half the cost of Webflow for enterprise sites, with fewer add-ons to buy.

  • Faster pages

    Framer sites are fast by default, so strong Core Web Vitals don't take a separate optimisation project.

  • Branching without an enterprise contract

    The features teams need to work safely together aren't held back for an enterprise tier.

  • Built for Claude and AI agents

    Claude connects to Framer natively, and Framer's own agents build alongside it, so pages ship faster while marketing keeps visual control.

  • A faster canvas to work in

    Design and publish in one place, on a canvas that behaves like a design tool, with native interactions instead of an interactions panel.

  • No class-name architecture to maintain

    No combo-class strategy to document, no naming convention to enforce, no inherited class soup to unpick.

  • Edits that can't break the site

    Marketing updates pages through components and the CMS, so layouts hold. Teams that found Webflow intimidating tend to publish confidently in Framer within a week.

  • Framer Expert Partner

    We're an official Framer Expert Partner, so you're not paying anyone to learn the platform on your project.

Honest assessment

Framer, or a coded stack?

For marketing and content sites, Framer beats Webflow on every count that matters. The only real question is whether your site needs a visual builder at all.

Framer is the answer when

  • The site is a marketing or content site, at any size
  • Marketing wants to publish without help, and without breaking things
  • Page speed and Core Web Vitals matter
  • You want enterprise features without an enterprise contract
  • Interactions and motion are central to the site
  • You want to build and update with Claude and AI agents

Choose a coded stack instead when

  • The site is really an application, with logins and dashboards
  • Content has to feed apps and other channels
  • Integrations need custom server-side logic
  • Hosting must sit inside your own infrastructure
  • Ecommerce is central to the site

What happens to your Webflow project?

Once content has moved and redirects are live there's usually no reason to keep the Webflow site running, the plan gets cancelled and the project archived.

If a large blog archive would be expensive to move, we'll sometimes leave it in place on a subdomain and migrate the marketing pages first.

  • Cancelled once redirects are live
  • Kept temporarily during a phased migration
  • Blog left on a subdomain, marketing pages moved
  • Archived as a static copy for reference

Publishing experience

What changes day to day.

The real difference isn't a feature list. It's how long it takes your team to get a new page live.

  • Publish in minutes

    Edit copy, swap images, and launch new pages on the live site without a developer or a deploy step.

  • A component library, not a class system

    Reusable components and styles keep new pages consistent without anyone memorising a naming convention.

  • Framer CMS for repeatable content

    Blog posts, case studies, careers, and resources handled as structured collections.

Architecture

How it fits together.

Integrations (CRM, forms, analytics, chat, scheduling) connect natively or through a small amount of well-scoped custom code.

Framer CMS

  • Structured collections for repeatable content
  • Draft, schedule, and publish in place
  • No external database to run

Framer canvas

  • Design and content in one place
  • Reusable components and styles
  • Interactions built visually

Framer hosting

  • Global CDN included
  • Images optimised automatically
  • SSL, backups, and scaling handled

Process

How the migration actually runs.

Discovery and audit

Every collection, template, symbol, interaction, custom code embed, and redirect in the current Webflow project gets catalogued.

Content model

Webflow collections are mapped to Framer CMS collections, with anything that doesn't fit flagged early rather than discovered late.

Design

Existing design translated into a Framer component library, or refreshed if that's what the project calls for.

Build and migrate

Framer build, component library, CMS collections, and scripted content migration with a reconciliation pass.

Validate

Redirect testing, Core Web Vitals, accessibility audit, form and analytics verification, and a full content diff.

Launch and monitor

Staged DNS cutover, then Search Console, crawl errors, and vitals watched closely for the first weeks.

Content migration

Content moves by script, not by hand.

  • Export collections

    Webflow CMS collections are exported via the API, including reference and multi-reference fields the CSV export flattens or drops.

  • Rebuild pages

    Static pages are rebuilt as Framer components, with styles becoming shared tokens instead of per-element overrides.

  • Assets

    The asset library is migrated and re-referenced, with Framer handling optimisation and responsive variants from there.

  • Reconcile

    An automated diff compares every source URL against its destination so nothing is quietly lost in transit.

SEO & redirects

The part that decides whether this goes well.

Full URL inventory

Every indexed URL is pulled from Search Console, analytics, the sitemap, and a fresh crawl, not just the ones the CMS knows about.

Redirect map

A one-to-one 301 redirect map, built and tested against the live inventory before launch.

Metadata parity

Titles, descriptions, canonicals, Open Graph, and structured data carried across and diffed page by page.

Crawl and index

Sitemaps, robots, and internal linking rebuilt, then submitted and monitored through Search Console after cutover.

Post-launch watch

Rankings, crawl errors, redirect hits, and Core Web Vitals monitored for the first weeks, with fixes shipped fast.

The details

Integrations, performance, accessibility.

Integrations

  • HubSpot, Salesforce, Marketo
  • Framer forms or third-party forms
  • Calendly and scheduling
  • Chat and support widgets
  • GA4, GTM, consent management
  • Custom code where it's warranted

Performance

  • Framer CDN and edge delivery
  • Automatic image optimisation
  • No caching plugin stack
  • Core Web Vitals verified pre-launch
  • Real-user monitoring after launch

Accessibility

  • WCAG 2.2 AA as the build standard
  • Semantic markup and landmarks
  • Keyboard and focus states
  • Contrast checked against tokens
  • Screen reader passes on key flows

Relevant work

Migrations we've run.

See all work

FAQs

Webflow to Framer questions.

Is Framer actually better than Webflow?

Yes. Framer matches Webflow's CMS, loads faster, is easier for marketing to edit safely, works natively with Claude and AI agents, and in our experience is often around half the cost for enterprise sites. If your site needs a coded stack, we'll say so and point you at Astro instead.

Is Framer's CMS as capable as Webflow's?

Yes. Collections, references, and localisation cover everything a marketing or content site needs. Reference and multi-reference fields map across during the migration.

Is Framer cheaper than Webflow?

Usually. For enterprise sites it's often around half the cost in our experience, and features like branching aren't reserved for an enterprise contract.

Will we lose search rankings?

Not if the redirect map, metadata, and internal linking are handled properly. Framer handles technical SEO well; the risk in any migration is redirect work, and that's on us.

What happens to our Webflow interactions?

Most map cleanly onto Framer's native effects, and several become simpler. Anything genuinely custom gets rebuilt as a code component.

Can we keep the current design exactly?

Yes. Migrating as-is is a legitimate choice, and often the right one when the design is working and the workflow isn't.

How long does it take?

A typical marketing site is four to seven weeks including content migration. Add three to six if you're redesigning at the same time.

What if we outgrow Framer later?

Then you migrate again, and it's a much easier move from a component-based site than from a class-based one. We'd also tell you upfront if we thought that was likely.