Lose the maintenance. Give marketing control.

For marketing sites where headless architecture would be unnecessary complexity: move off WordPress onto Framer and publish without a developer in the loop.

Why migrate

Why teams move from WordPress to Framer.

  • No maintenance to speak of

    No plugin updates, no PHP versions, no security patches, no managed hosting bill, no 3am compromise notification.

  • Marketing publishes directly

    Design and content live in the same visual canvas, so campaign pages ship in an afternoon rather than a sprint.

  • Design freedom without a developer

    Framer's canvas gives real design control, so the site stops converging on whatever the theme allowed.

  • Fast by default

    Framer's hosting, image handling, and CDN are handled for you, with no caching plugin stack to maintain.

  • Official Framer Expert Partner

    We build in Framer daily and know exactly where it's excellent and where it needs care.

  • A stack that matches the site

    Most marketing sites don't need a headless architecture. Framer is the honest answer more often than agencies admit.

Honest assessment

When Framer is, and isn't, the right answer.

Framer is an excellent fit for a large share of marketing sites, and a poor fit for a specific set of requirements. Better to know which you are now.

Framer is a good fit when

  • The site is primarily marketing and content pages
  • Marketing wants to publish without engineering
  • Design control matters more than data modelling
  • Content lives in blogs, resources, and structured collections
  • You want maintenance to essentially disappear
  • Standard integrations cover your needs

Framer is the wrong answer when

  • Content has to feed apps and other channels
  • You depend on WordPress-only plugins with no replacement
  • The site needs authenticated application UI
  • Hosting must sit inside your own infrastructure
  • You have strict enterprise compliance requirements
  • Your content must be consumed by other systems

What happens to your WordPress install?

In this kind of migration WordPress almost always goes away entirely. That's usually the point: the maintenance burden is the reason for the project.

Where there's a large editorial archive, we'll sometimes keep the blog on a subdomain and move the marketing pages first.

  • Decommissioned entirely (the common case)
  • Kept temporarily during a phased migration
  • Blog kept on a subdomain, marketing pages moved
  • Archived as a static copy for reference

Publishing experience

What your marketing team actually gets.

The upgrade here isn't technical elegance. It's that the people who need to change the site can change the site.

  • Publish in minutes

    Edit copy, swap images, and launch new pages on the live site without a deploy or a developer.

  • A real component library

    Reusable sections and styles mean new pages look right by default instead of drifting page by page.

  • Framer CMS for repeatable content

    Blog posts, case studies, careers, and resources handled as structured collections rather than one-off pages.

Architecture

How it fits together.

Integrations (CRM, forms, analytics, chat, scheduling) connect natively or through a small amount of well-scoped custom code.

Framer CMS

  • Structured collections for repeatable content
  • Draft, schedule, and publish in place
  • No plugins, no database to run

Framer canvas

  • Design and content in one place
  • Reusable components and styles
  • Interactions built visually

Framer hosting

  • Global CDN included
  • Images optimised automatically
  • SSL, backups, and scaling handled

Process

How the migration actually runs.

Discovery and audit

Every template, plugin, custom field, integration, form, and redirect on the current WordPress install gets catalogued.

Content model

We decide what becomes a Framer CMS collection, what becomes a static page, and what quietly retires.

Design

Migrate the current look, refresh it, or redesign, built as a proper Framer component library either way.

Build and migrate

Framer build, component library, CMS collections, and scripted content migration with a reconciliation pass.

Validate

Redirect testing, Core Web Vitals, accessibility audit, form and analytics verification, and a full content diff.

Launch and monitor

Staged DNS cutover, then Search Console, crawl errors, and vitals watched closely for the first weeks.

Content migration

Content moves by script, not by hand.

  • Export and map

    Posts, pages, custom post types, taxonomies, ACF fields, and media are exported and mapped to Framer CMS collections or static pages.

  • Transform

    Shortcodes, page-builder markup, and inline styles are converted into clean content and reusable Framer components.

  • Media

    The uploads directory is migrated and re-referenced, with Framer handling optimisation and responsive variants from there.

  • Reconcile

    An automated diff compares every source URL against its destination so nothing is quietly lost in transit.

SEO & redirects

The part that decides whether this goes well.

Full URL inventory

Every indexed URL is pulled from Search Console, analytics, the sitemap, and a fresh crawl, not just the ones the CMS knows about.

Redirect map

A one-to-one 301 redirect map, built and tested against the live inventory before launch.

Metadata parity

Titles, descriptions, canonicals, Open Graph, and structured data carried across and diffed page by page.

Crawl and index

Sitemaps, robots, and internal linking rebuilt, then submitted and monitored through Search Console after cutover.

Post-launch watch

Rankings, crawl errors, redirect hits, and Core Web Vitals monitored for the first weeks, with fixes shipped fast.

The details

Integrations, performance, accessibility.

Integrations

  • HubSpot, Salesforce, Marketo
  • Framer forms or third-party forms
  • Calendly and scheduling
  • Chat and support widgets
  • GA4, GTM, consent management
  • Custom code where it's warranted

Performance

  • Framer CDN and edge delivery
  • Automatic image optimisation
  • No caching plugin stack
  • Core Web Vitals verified pre-launch
  • Real-user monitoring after launch

Accessibility

  • WCAG 2.2 AA as the build standard
  • Semantic structure and landmarks
  • Keyboard and focus states
  • Contrast checked against tokens
  • Screen reader passes on key flows

Relevant work

Migrations we've run.

See all work

FAQs

WordPress to Framer questions.

Will we lose search rankings?

Not if the redirect map, metadata, and internal linking are handled properly. Framer handles technical SEO well; the risk in any migration is the redirect work, and that's on us.

Is Framer really enough for a serious marketing site?

Yes. Framer's CMS handles blogs, resources, and structured collections, and sites load fast by default. Where a site needs a coded stack (application UI, multi-channel content) we'll tell you and point at Astro instead.

What happens to our WordPress plugins?

Each one gets assessed during discovery: replaced with a native integration, rebuilt, or dropped because it was doing nothing. You'll get that list before the project starts.

Can our team really edit it themselves?

Yes, and that's the main reason to do this. We hand over a component library plus documentation so new pages look right without design review.

How long does it take?

A typical marketing site is five to eight weeks including content migration. A redesign in the same project adds three to six.

What does it cost to run afterwards?

A Framer site plan replaces managed WordPress hosting, plugin licences, and most ongoing maintenance retainers.