WordPress to Astro migration, without losing what works.
Move off a plugin-heavy WordPress install onto a fast, modern frontend with a visual CMS your marketing team can still run, with content, SEO equity, and integrations intact.
Astro ships almost no JavaScript by default. Pages that were fighting for a passing Core Web Vitals score tend to pass comfortably.
No plugin surface area
No plugin updates, no plugin conflicts, no plugin-shaped security holes. The functionality you need is written once, deliberately.
Content as structured data
Content lives in typed collections rather than a soup of post meta and shortcodes, so it can be reused across pages and channels.
Publishing stays visual
A visual CMS layer means marketing keeps editing pages without touching code or waiting on a developer.
Genuinely cheap hosting
Static output on a CDN removes PHP hosting, caching plugins, and the whole class of problems that come with them.
A frontend developers want to work in
Components, TypeScript, and Git-based workflows instead of theme files and the WordPress loop.
Honest assessment
When Astro is, and isn't, the right answer.
Astro is the right call for most content-driven marketing sites. It is the wrong call often enough that it's worth saying so plainly.
Astro is a good fit when
Your site is primarily content and marketing pages
Performance and Core Web Vitals matter commercially
You want structured, reusable content
Your team wants a visual editor but not a monolith
You have integrations that need real control
You publish often and want fast builds
Astro is the wrong answer when
You need heavy authenticated application UI
The site is essentially a React app with a marketing skin
You depend on a WordPress plugin ecosystem you can't replace
Your team has no appetite for a Git-based workflow
You need WooCommerce-scale ecommerce as-is
What happens to your WordPress install?
It depends on what WordPress is actually doing for you. In most migrations it gets decommissioned entirely once content has moved and redirects are live.
Sometimes it's worth keeping as a headless content source, particularly where editorial teams are deeply invested in the admin interface.
Decommissioned entirely (the common case)
Kept temporarily during a phased migration
Retained headless as an editorial back end
Blog kept on a subdomain, marketing pages moved
Visual CMS
Marketing keeps a visual editor.
The objection to leaving WordPress is almost never technical. It's that someone in marketing will lose the ability to change a headline without filing a ticket. That doesn't have to happen.
Edit pages visually
Content editors work in a visual interface with live preview, not a JSON blob or a YAML file in a repo.
Guardrails by design
Editors compose pages from approved components, so the design system can't be broken by a well-meaning edit.
Structured underneath
Everything the visual editor writes is typed, validated content that other pages and channels can reuse.
Architecture
How it fits together.
Integrations (CRM, analytics, forms, search) attach at the build or edge layer rather than as plugins inside the CMS.
Visual CMS
Editors work visually
Content stored as typed, structured data
No plugins, no theme files
Astro
Components and content collections
Static output, zero JS by default
Git-based, previewable, reviewable
CDN hosting
Served static from the edge
No PHP, no origin database
Instant global performance
Process
How the migration actually runs.
Discovery and audit
Every template, plugin, custom field, integration, and redirect on the current WordPress install gets catalogued before anything moves.
Content model
We design the Astro content collections and CMS schema around how your team publishes, not around how WordPress stored it.
Design
Migrate as-is, refresh selectively, or redesign, mapped to a component system built for the new stack.
Build and migrate
Astro build, component library, CMS wiring, and scripted content migration with a reconciliation pass.
Validate
Redirect testing, Core Web Vitals, accessibility audit, analytics parity, and a full content diff against the old site.
Launch and monitor
Staged DNS cutover, then Search Console, crawl errors, and vitals watched closely for the first weeks.
Content migration
Content moves by script, not by hand.
Export and map
Posts, pages, custom post types, taxonomies, ACF fields, and media are exported and mapped field by field to the new content model.
Transform
Shortcodes, page-builder markup, and inline styles are converted into clean structured content and real components.
Media
The uploads directory is migrated, re-optimised, and re-referenced, including the variants nobody remembers generating.
Reconcile
An automated diff compares every source URL against its destination so nothing is quietly lost in transit.
SEO & redirects
The part that decides whether this goes well.
Full URL inventory
Every indexed URL is pulled from Search Console, analytics, the sitemap, and a crawl, not just the ones in the CMS.
Redirect map
A one-to-one redirect map with 301s, built and tested against the live inventory before launch.
Metadata parity
Titles, descriptions, canonicals, Open Graph, and structured data carried across and diffed page by page.
Crawl and index
Sitemaps, robots, and internal linking rebuilt, then submitted and monitored through Search Console after cutover.
Post-launch watch
Rankings, crawl errors, redirect hits, and vitals monitored for the first weeks, with fixes shipped fast.
Not if the redirect map, metadata, and internal linking are handled properly, which is most of what this project actually is. Expect short-term fluctuation and a return to baseline or better within weeks.
Can marketing still edit pages without a developer?
Yes. A visual CMS layer sits on top of Astro so editors compose pages from approved components with live preview. That capability is a requirement of the build, not an upsell.
What about our WordPress plugins?
Each one gets assessed during discovery: replaced with a first-class integration, rebuilt as a component, or dropped because it was doing nothing. You'll get that list before the project starts.
How long does a WordPress to Astro migration take?
A small marketing site is six to eight weeks. Several hundred pages with a redesign and complex integrations is typically twelve to twenty.
Do we need engineers on our side?
No, though it helps to have someone who can grant access to DNS, hosting, analytics, and the CRM. We handle the build and the cutover.
What does it cost to run afterwards?
Usually dramatically less. Static output on a CDN removes managed PHP hosting, caching layers, and most plugin licences.