Templates limit the design
Themes and modules make custom layouts slow to build and hard to change.
Leaving HubSpot CMS? Keep the CRM, move the site.
Plenty of teams love HubSpot for CRM and marketing automation but not for building the website. You can move the site and keep HubSpot doing what it’s best at.
Should you move off HubSpot CMS?
If marketing wants more design control and faster page building, move the site to Framer and keep HubSpot forms, tracking, and CRM. If you need custom functionality or a large content library, move to Astro with a visual CMS, still connected to HubSpot.
If your team builds pages quickly with HubSpot’s drag-and-drop tools and relies heavily on smart content tied to CRM data, staying on HubSpot CMS can be the right call.
Signs it’s time to leave HubSpot CMS.
Developers find it hard to work in
Custom modules and HubL templating slow down work that would be simple elsewhere.
You’re paying for more than you use
The CMS tier costs more than the website’s needs justify, alongside the rest of your HubSpot subscription.
Performance needs attention
Page speed is hard to push further within the platform’s templates and scripts.
The site should look like a product company
The marketing site needs to feel as considered as the product it sells.
Where HubSpot CMS teams usually go.
Leaving HubSpot CMS rarely means leaving HubSpot. Forms, tracking, chat, and CRM connect to either destination.
| Option | Best for | Who edits content | Watch out for |
|---|---|---|---|
| Framer | Marketing sites where the team wants to design and publish without a developer | Marketing, directly in a visual canvas | Not for application UI or content that feeds other channels |
| Astro with a visual CMS | Content-heavy or performance-critical sites with custom integrations | Marketing, in the CMS; developers own templates and components | New templates need a developer |
Option
Framer
- Best for
- Marketing sites where the team wants to design and publish without a developer
- Who edits content
- Marketing, directly in a visual canvas
- Watch out for
- Not for application UI or content that feeds other channels
Option
Astro with a visual CMS
- Best for
- Content-heavy or performance-critical sites with custom integrations
- Who edits content
- Marketing, in the CMS; developers own templates and components
- Watch out for
- New templates need a developer
A HubSpot CMS migration we ran.
Stay on HubSpot CMS, or go?
Not every site needs to move. Here’s the honest version.
Leaving HubSpot CMS makes sense when
- Marketing wants more design freedom
- Developers are slowed down by the templating
- The CMS tier isn’t earning its cost
- Performance targets aren’t being met
- You want the site on a platform built for websites
Staying on HubSpot CMS is fine when
- Your team builds pages quickly in HubSpot today
- You rely on smart content tied to CRM data
- Everything lives in one subscription by choice
- The design system already works in HubSpot themes
- There’s no developer or agency to own a new stack
What comes with you.
Pages and blog posts move to the new platform while HubSpot forms, tracking code, chat, and CRM connections stay in place and are verified at launch.
- Every page and blog post, moved by script
- URLs, with a tested 301 redirect map
- HubSpot forms, tracking, and chat
- CRM attribution and lifecycle reporting
- Analytics, tag manager, and consent setup
- Titles, descriptions, and structured data
Leaving a different platform?
Lovable to Production
Your Lovable app works and people are starting to rely on it. Here's how to tell when it needs a production rebuild, what we keep, and how the move works.
Read the guideLeaving Sitecore
Facing a Sitecore upgrade, XM Cloud move, or licence renewal? Compare moving to a headless CMS with Astro, and see when staying on Sitecore makes sense.
Read the guideLeaving Squarespace
Outgrown Squarespace? Compare moving to Framer or Astro for more design control, better SEO, and room to grow, and see when staying is the better call.
Read the guide
Leaving HubSpot CMS: common questions.
Can we keep HubSpot CRM if we move our website?
Yes. HubSpot forms, the tracking code, chat, and CRM integrations work on Framer and Astro sites, so reporting and attribution carry on as before.
Why move a website off HubSpot CMS?
Teams usually want more design freedom, a better developer experience, better performance, or to stop paying for a CMS tier that costs more than the site needs.
What is the best alternative to HubSpot CMS?
Framer for marketing-led sites that want visual design and fast publishing. Astro with a visual CMS for content-heavy or highly customised sites.
Will HubSpot forms still work after migrating?
Yes. Forms are embedded or rebuilt with the HubSpot Forms API, and submissions, workflows, and attribution are tested before launch.
Will leaving HubSpot CMS affect SEO?
Not with a proper migration. URLs are mapped and redirected, metadata is preserved, and search performance is monitored after the move.